A VC explains why he backed the new alt-meat startup by Shoes of Prey founder Michael Fox

The Intergovernmental Panel on Climate Change report released this week was described as a “code red for humanity”.

We’ve been collectively called upon to drastically reduce emissions in order to stabilise rising temperatures that are already beginning to cause natural events of biblical proportions. Meaningful emissions cuts won’t happen unless we come up with strategies for better land use, agriculture and human diets.

The climate impact of cattle and meat production is a key concern cited by climate scientists, and the alternative meat industry provides a path to mitigating and adapting to climate change.

Aera VC co-founder Derek Handley

The market reflects this change. By 2027 the plant-based meat market is expected to reach US$14.9 billion (AU$20.

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