Predictive people movements startup Nola raises $200,000 in pre-Seed for ‘Google Analytics for real life’

Nola, a computer vision startup that helps businesses estimate where people will be and when, alongside helping customers find the shortest queues at events, has raised $200,000 from VC and accelerator program Skalata Ventures.

Cofounder Victoria Zorin came up with the idea three years ago as her frustration grew while stuck in queues at a music festival, wanting a solution to avoid them

Taking a deep dive into visitor analytics, she realised there was a gap in solutions that could offer both rich data and privacy.

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