What is Product-Market Fit? How to Leverage Customer Development to Move Your Business Forward

So, you’ve got a startup idea. The first major challenge you’ll need to overcome is achieving product-market fit. So why do so many entrepreneurs leave this up to chance?

Creating a product that solves a real problem starts even before you launch your business. This is the process of customer development; and too few entrepreneurs do the hard work to find out if their idea might work before they go out and build it.

This article outlines the basic principles of customer development and particularly focuses on the benefits of hearing bad news. The most successful entrepreneurs know how to embrace bad news. They’ve learned how bad news can actually be good news, and how it is often the key to achieving true product-market fit.

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