Brisbane supply chain data startup ProductEngine raises $1.2 million Seed round

Product and pricing management SaaS startup ProductEngine has raised $1.2 million in Seed capital.

The round was led by venture capital firm Folklore, with support from accelerator program Startmate.

The Brisbane startup will use the investment to double its team and expand into new markets, including the US and Europe.

Founded in 2019 by Jarrad Seers and Matt Hollis, the company aims to streamline the way businesses in sectors such as telecommunications, construction, and manufacturing manage pricing and product data, as well as how they share it with staff, systems and customers.

Up until ProductEngine, that was mostly done using spreadsheets, with product data stored in multiple locations and an excess of manual work synchronise it all.

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