In today’s retail world, increasingly more and more transactions are occurring online. Add to this the fact that some of the world’s biggest retailers are racing to increase their share of online sales revenue, and the pressure to conduct business online is more intense than ever before.
Currently, 14 percent of all transactions are estimated to occur online, up from 9 percent in 2017.
With e-commerce sales growing 15 percent in 2018, the time is now for brick-and-mortar businesses to undergo the necessary transformations to move online.
To accomplish the transition from brick-and-mortar to online, utilize three key strategies:
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Most small retailers are afraid of Amazon, and there is good reason to fear the e-commerce juggernaut.