Here’s How Differences By Generation Influence Buyer Decision-Making

Today, the retail industry is adjusting to online-first shopping habits​, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z is completely different.

Learn how each generation prefers to shop and how you can use this information to transform your business.

Generational shopping habits

Keep in mind that everyone is unique, regardless of their generation. Use these generational shopping habits not as gospel, but as general rules of thumb to build your business.

  1. Baby Boomers

Baby Boomers were born between 1946 to 1964. They make up 29 percent of the American population and have a lot of buying power. This generation tends to have more trust in branding and advertising. They grew up in an age where quality was king, so they learned that what was on the shelf was to be trusted.

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