“We believe purpose-led businesses will win the talent war.”
It may sound like a bold declaration from Will Richardson, managing partner at impact investment firm Giant Leap Fund, but the data is there to back him up.
A 2017 survey from Deloitte found that just one in five respondents would choose to stay at a company driven solely by profits for more than five years, while a 2015 survey of 2,000 people in the UK found 44 percent thought meaningful work that would help others was more important than a high salary, and 36 percent would work harder if their company benefited society.
With Giant Leap Fund investing in purpose-led companies working across the themes of sustainable living, health and wellbeing, and empowering people, it has launched a jobs board in a bid to connect talent looking for meaningful work to its startups.
For Richardson, connecting its companies to quality talent is one of the key ways a fund can deliver value as an investor.
“We get hundreds of people asking us for jobs at Giant Leap, [parent company] Impact Investment Group, and at our portfolio companies, so it became a question of, how do we match people at scale?” he said.