4 Factors to Consider When Choosing Between TV and Online Video Ads

Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw before a feature film, brands trying to win viewers’ attention had only one platform on which to do it: TV.

Today, advertisers not only have the internet, but they also have a series of social media platforms to select from: YouTube, Facebook and Instagram Stories each have their own audience, optimization tools and cost structure when it comes to advertising.

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