Treating Content Marketing Like a Product for Higher Conversions and More Sales

Ruben Gamez

Ruben Gamez originally founded proposal app, Bidsketch, as a one-person company while working as a software developer for a billion dollar payroll company. Since its early days as a “company of one,” Bidsketch has grown to help over 2,000 paying customers win billions of dollars in new business and save thousands of hours in the process.

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The landscape of content marketing is changing. While it still can be a cost-effective way to generate leads and sales, it’s getting tougher. Part of this is because of oversaturation; to put it bluntly, everyone is doing it.

According to data from 2017, 88 percent of B2B marketers in North America use content marketing.

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