With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report from the Mastercard Economics Institute. Up to 30% of that shift is expected to be permanent, too.
This growth, regardless of sales channel, has been massively powered by startups and small businesses. From side hustlers selling innovative products out of their homes, to local brick-and-mortar shop owners pivoting to digital due to reduced foot traffic, the e-commerce opportunity represents a lifeline to sales success in an otherwise challenging economic climate.
For new business owners just beginning their online journeys, the drive and passion to succeed can propel you through early obstacles — but so can a little homework and mentorship from others who have gone before you.
