Content marketing can be difficult for entrepreneurs for a number of reasons. The basics usually seem simple, but when it comes to creating value, things can become more complicated. Often, the number one question that startups have about content marketing is how to come up with ideas. And how do you know if those ideas will resonate with your audience?
Many marketers feel like they need to develop some completely new and novel idea for content, but the truth is, there’s a lot of value in stealing what works. Of course, I’m not advocating for outright plagiarism, but rather than racking your brain for a completely “new” or unique idea for content, it pays to analyze what’s already out there.
Much like how scientific discovery is built on the findings of others, I implore more marketers and entrepreneurs to do the same. Why feel the need to reinvent the wheel every time?
Find content that works for achieving a specific goal, and then steal the parts of it that work. Put your own spin on the idea or take a different approach to a topic that’s already been covered by others.