Subundl is helping make tailored subscription models accessible to eCommerce businesses

Subscription-based models in eCommerce have exploded in recent years, which has been great for businesses in that they generate customer loyalty and create an ongoing revenue stream.

However, some eCommerce businesses are struggling to create the subscription model that works for their products and customers, meaning the customers can at times be missing out on getting exactly what they want when using a subscription, with many ending up with either more products than they actually need or running out too early.

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