Ignition Advice partners with Bank of Ireland to launch digital advice platform

Australian fintech company Ignition Advice has partnered with Bank of Ireland to launch a digital advice platform for the bank’s customers.

The platform, Life Advice, will work to provide all customers with advice across the areas of financial wellness and saving through to investment and insurance. According to a statement, Bank of Ireland will roll out a hybrid model that will allow the bank to fully integrate digital advice with telephone or in-person experiences, as the customer requires.

With the company having opened an office in Dublin last year, Manish Prasad, group CEO of Ignition Advice, said the company is excited to bring its technology to the European market.

“Meeting the technology innovation needs and compliance standards required to partner with a tier one European bank is a significant milestone for Ignition and demonstrates our commitment to innovation and excellence,” he said.

Seán Ó Murchú, director, Wealth Advice and Distribution at Bank of Ireland, said Life Advice provides a “genuine opportunity” for the bank to enhance its customer interactions through a single platform.

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