The COVID-19 pandemic has thrown a proverbial wrench in the day-to-day lives of company founders. For weeks on end, you’ve likely been juggling Zoom meetings, school schedules, family check-ins, squeezing in a workout, time for your significant other and, oh right, keeping your business afloat.
Those projects and tasks you used to whip through are now taking just a little bit longer to complete. OK, a lot longer! And that’s OK. More than ever, your time, energy and focus are precious commodities. When you are able to carve out time to work on your business, there are so many priorities competing for your attention.
So, how do you make the most of the precious time you dedicate to your business?
When budgets are shrinking and marketing dollars are evaporating, it’s time to focus on high ROI activities — the ones that cost the least and produce the most benefit.