AR and AI tools are a goldmine for retailers that can gather customer data to improve marketing, product development and personalization. Read how AR and AI work together to drive trendy new innovations like touchless makeup trials that make distance shopping easier.
Theresa Novicky knows makeup.
Based in Raleigh, North Carolina, Novicky, a beautician, loves to help her clients, many of them brides-to-be, wear the right looks for their big day. While Novicky takes care of the rest of the makeup, she leaves the selection of the lipstick to the brides themselves. Typically, they visit many stores looking for just the right shade—it’s a big day, after all, and everything has to be just so.
Before the COVID-19 pandemic, Novicky’s clients could simply test lipstick shades in-person at beauty retailers. Touchless restrictions and rolling lockdowns, however, have thrown that routine for a loop.