Female-Founded Afloat App Makes Asking for Help Easier

Asking for help is hard because being vulnerable is hard. Female entrepreneur, Sarah-Allen Preston, launched an app to help people who feel like they’re sinking, but have a hard time leaning on their community to receive a helping hand. Preston shares how her own traumatic experiences pushed her to find a solution to help others create an online support system and accept help in non-traditional ways when they need it most.

When Sarah-Allen Preston shared her big idea, several people in her professional network told her not to pursue it. Not because it was a bad concept, but because it would be a huge undertaking—especially for a busy mother of three.

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