6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often misunderstood, and business owners don’t truly understand its value. One of the most common reasons that business owners fail to create a PR plan for their business is they believe they need to hire an agency. While hiring a PR professional, agency or a consultant can be beneficial, it doesn’t make sense for all business owners, especially bootstrapped entrepreneurs.

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