Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal is to deliver relevant content to a specific consumer base and meet their needs by providing an exceptional experience.
This customer-centric focus is necessary to compete in today’s marketplace, and the following are five ways that startups can use video content to make this connection with their customer base in order to grow their business.
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According to the experts at Aberdeen, brands that use video marketing grow their year-over-year revenue 49 percent faster than brands that don’t.
For a startup, branding begins with introducing yourself.