In the early stages of building a startup, founders have to wear many hats as they develop their MVP, diversify customer acquisition channels or try and build brand recognition in the market, and often they have to do this with limited to no resources and very little capital.
This is where growth hacking begins to play a role. These are strategies that help early-stage startups grow and retain an active user base, sell products, and gain exposure through specific marketing activities. This can be particularly effective if your business is looking to attract investor funding and you, as a founder, want to demonstrate demand and traction.
With this in mind, we asked the founders of 12 of Antler Australia’s portfolio companies to share their best growth hacking tips and tricks.
Here’s what they had to say.