This is the year for influencer marketing. Heard that before? That’s because year after year; influencer marketing growth has eclipsed expectations. A recent study of marketers found that 84 percent of businesses have a campaign planned in the next 12 months. Businesses are seeing strong returns and 51 percent think they attract better customers than they do with traditional advertisements.
With the right tools, it’s easy to build affordable social media influencer campaigns. However, finding the right tools can be a challenge. The marketplace is crowded with startups and mature solutions. It’s a tricky choice.
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To help, we researched and performed trials on the most popular influencer marketing platforms and found 10 low-cost tools perfect for a variety of influencer marketing needs.
Tools for finding influencers
Just as the journey of 1,000 miles begins with a single step, the journey of 1,000 influencers begins with finding one to suit your needs. The tools listed below may offer additional features, but their true value begins with helping you discover and connect with the right influencer for your business needs.
Find influencers in any location or category with BuzzSumo. Sort by reach, authority and engagement to find people that align with your target audience.