You have a stellar product or service and you’re ready to share it with the world. With the dizzying array of marketing options these days, it’s hard to know what direction to go in. You don’t want to waste money, but you know that to get your startup off the ground, you need effective marketing techniques. You need to reach the right audience in a compelling manner. So, how to do that?
Define your market
As much as you may want to target everyone, that’s not an effective way to market your startup’s products or services. As Nathan Resnick puts it, “you don’t see Ferrari ads geared toward 12-year-olds.”
Take some time to decide who the target market is for your product or service. How old are they? Where do they live? How much money do they have to spend?
The more specific you can be with your target market, the more specific you can be with how you reach them. Someone in their sixties, for example, is more likely to be on Facebook than Snapchat.
Related: 5 Hacks for Startup Marketing on a Budget
Define your brand
What makes your product truly unique? Think beyond cost. Focus on how your startup benefits the customer. How does what you have to offer improve your customer’s lives? Your business is about more than just making a profit, after all, and your brand is about more than just a product or service.