While there are plenty of tactics you can use to increase the appeal of your landing page, few are more important than your call to action (CTA). A headline may be what grabs your audience’s attention, but the CTA is what will convince them to sign up for a free trial, download your eBook or make a purchase — and that’s where you get your actual customers.
So how do you create a truly exceptional CTA that your audience will be unable to resist? The following best practices will get you well on your way to increasing conversions and revenue.
The power of concise, personalized writing
Your text is the foundation for success with a CTA — after all, it’s how you let potential customers know which action you want them to take after visiting your landing page. It can be easy to overthink this section, but in reality, you don’t need to do much writing at all to craft an effective CTA.
In fact, most experts recommend that you try to limit your CTA to five words or less.
That doesn’t give you a lot of space to work with, but it’s still plenty of room for crafting a persuasive message that convinces customers to take a specific action. You don’t need to reinvent the wheel with your CTA.