For brick-and-mortar entrepreneurs, all of the business’ features are right there in front of you: the storefront design, the products, the signage, the customers. You can engage with all aspects of your business directly in a set physical space. Being accustomed to this concreteness, it can be a bit of a challenge to envision your business in a digital space.
What would it look like? What platforms would be used? How can online and offline sales processes be integrated into one manageable system for your staff?
Let’s first cover the basics.
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Get inspiration before building
Entrepreneurs want to be original and go beyond their competition, but to do this, they need to know exactly what their competitors are doing.