It’s never been easier to access affordable technology while building a business. But at the same time, it feels like any piece of technology you buy becomes obsolete the second you pay for it. If you’re trying to strengthen your business’s revenue, it’s important to invest your dollars wisely, which means not paying for things you don’t need.
When it comes to tech, though, some things pay off more than others.
Here are six things to put in your budget if you hope to upgrade your technology.
Modernize your website.
As the customer-facing side of your business, your website speaks volumes on your behalf. For that reason, your first priority should be keeping it modern-looking. Even if your site is mobile optimized, you still may be scaring customers away if your design is outdated.
Pay close attention to trends in website design from one year to the next. You can also use a DIY tool like SquareSpace or Weebly, which gives you access to templates that feature the current trends in design.
If you’re working with a potpourri of applications for your small business, you aren’t alone. In fact, many businesses end up assembling a suite of solutions to accomplish their day-to-day goals. But at a certain point, businesses will want to find a way to streamline everything. The sooner you can do that, the better.