Believe it or not, but 2019 is has arrived. For entrepreneurs, that means it’s time to prepare the roadmap for how you’ll grow your startup in the year ahead. The list of imperatives for a business owner is endless… from revenue projections, funding rounds, sales and marketing plans, the list goes on.
It can seem like a stressful time, but with every new year comes the opportunity to re-invigorate and elevate your business strategies. It’s a chance to inject some fresh creativity, inspiration and passion back into every aspect of your business, especially your marketing strategy.
Let’s be honest, with the continuous wave of new technology introduced to market, there’s no shortage of opportunities to spice up how you connect with and influence your customers. The real challenge lies in understanding how to amp up your efforts using methods that are efficient, effective and deliver on your startup’s particular goals.
Here are four fresh strategies to help send your 2019 marketing efforts into hyperdrive:
A “bulletproof” understanding of your key customer
Thanks to the rise of new technology like voice applications, augmented reality, virtual reality, AI and machine learning, it can be difficult not to get caught up in trying to weave the latest innovation into your marketing plans.